Google Adwords, Yahoo, Bing, Overture – They all offer some form of pay per click advertising.
A PPC (pay per click) advertising campaign is an important source of traffic: PPC listings are quick to setup and provide high visibility, ensuring quick, controlled and result oriented exposure to the target audience They enable you to show your brand and product offering as an option to people who are searching for products and services offered by you.
A PPC campaign is completely transparent and its returns are clearly demonstrable to you. Restassured strongly recommends a result driven approach, where a PPC campaign is designed ground up with client objectives in mind. Restassured tries to establish clearly defined metrics which are aligned towards your business objectives as campaign goals. The team here has experience using the most advanced campaign management tools to deliver client objectives while staying within the budget.
We have managed keyword campaigns on search engines (such as Google, Yahoo, MSN, Ask) and also on facebook.
Restassureds' campaign management services include:
Keyword and ad copy generation
Restassured uses a number of tools to ensure the most comprehensive keyword coverage for your product range. The task involves ensuring that an ad appears for all the terms which a potential customer might use and the various other terms which can be used for the same search.
It also involves reviewing competitor activity and ensuring that the campaigns get the best possible exposure at the lowest possible cost.
A new campaign involves grouping the keywords, deciding upon landing pages and also setting initial spend limits to get it started. Client report formats are also set up at the same time. Campaign tracking is set up and tested at this time to ensure that campaign performance data is collected accurately.
Tracking and reporting
Post launch, the campaign is tracked every few hours. Reports charting spend, visits and conversion are prepared daily to help optimize the campaign. Such reports show you how the campaign is delivering against your business objectives.
Bid rank optimisation and spend allocation
Campaign optimisation decisions are taken at a keyword and campaign level keeping keyword performance and campaign objectives in mind. The reporting ensures that you have full visibility into the changes which are implemented and their results.
Landing page optimisation
The purchased traffic is sent to various pages on the website & the homepage, product search and product information pages are a few examples. Each page is compared with each other on performance parameters. Based on this analysis, changes are suggested to these pages, which help in improving campaign performance. Again, the reporting will ensure that the effect of such changes is clearly visible.